What Is Guerrilla Marketing?
Business
One of the leading ways to drive brand awareness, Guerrilla marketing has been making quite a buzz in the recent times. Its catchy, low cost and yet effective tactics have proven to increase brand value for multiple firms. Read the story to know how firms have leveraged this technique to increase their brand awareness.
Crux of the Matter
Introduction
A literal in your face marketing, it is one of the most unconventional tactic to boost the sales and promote the brand. Surprise is one of the driving emotions in this strategy. Let’s have a look at few interesting examples.
Deadpool’s Tinder Profile
The profile propped up a few weeks ahead of the movie’s release. If Tinder users swiped right and matched with the profile, a link to buy the tickets would appear.
GoldToe’s New Underwears
During the New York Fashion Week, GoldToe dressed some of New York’s most famous statues, including the Wall Street Bull in tight white underwears.
McDonald’s Free Coffee Refills
Kit Kat
Kit Kat painted park benches like unwrapped KitKat chocolate bars. Basically, it emphasized its slogan‘Have a Break, Have a Kit Kat’
UNICEF’s Dirty Water
Vending machines offered water flavors like cholera, malaria, typhoid, dengue, etc. For a $1 donation to provide clean water to the underprivileged, citizens would receive brown unhygienic water.
Western Union
Curiopedia
Guerrilla Marketing was popularized by Jay Conrad Levinson’s 1984 eponymous book. He was a creative director in Leo Burnett, an advertising company.
Curated Coverage