Read the story to find out some of the crazy marketing stunts that generated great PR for these brands!
Crux of the Matter
Jaguar
Jaguar launched its E-Pace SUV by creating a Guinness World Record for longest barrel roll at 15.3 meter.
Red Bull
The Supermoon party: Three Red Bull Air Force members jumped from the tallest building of Chicago during a Full Moon.
KFC
KFC created the very first advertisement that could be seen from the space. The message communicated throught this ad was: KFC’s fried chicken is at the top of the globe.
3M
3 million Canadian dollars were placed inside a 3M manufactured glass case at a bus stop in Vancouver, Canada.
Premise: Individuals who succeeded in breaking the case via their feet can own the money. The stunt led to a 3 month advance demand of 3M’s security glass, Scotchshield.
Coca Cola
Small World Machines were set up for creating a moment of happiness to bring the world closer together. A live communication portal was set up between India and Pakistan. Individuals from both the nations were to complete a mutual task before sharing a Coca Cola together.
Curiopedia
Alyque Padamsee is known as the Brand Father of Indian advertising, building over 100 brands. He was the only Indian to be voted into the International Clio Hall of Fame, the Oscars of World Advertising.
Curated Coverage